Highlights
Key business achievements from my professional journey
kikin Inc.
Product Manager
Spearheaded growth hacking initiatives that resulted in over 2 million monthly active users.
CoPromote Inc.
Head of Marketing
Quadrupled the member base and annual revenue through strategic execution of multi-channel marketing campaigns.
Fleetio
Senior Demand Generation Manager
Led a cross-functional growth team that achieved 10x ARR growth (from $200K to $2M).
RESUME
Senior Demand Generation Manager
- Led a cross-functional growth team that achieved 10x ARR growth (from $200K to $2M) by spearheading data-driven acquisition strategies, integrating AI-powered personalization and predictive analytics across paid media, email marketing, and CRO initiatives.
- Mentored and developed a high-performing marketing team of specialists in paid media, conversion optimization, and lifecycle marketing, fostering a culture of innovation, experimentation, and continuous improvement.
- Architected a comprehensive growth metrics framework using advanced SQL and BI tools (e.g., Metabase, Mixpanel), enabling real-time, data-driven decision-making and optimization of CAC, LTV, and conversion metrics.
- Doubled trial-to-paid conversion rates (100% increase) by implementing machine learning algorithms for user segmentation and personalized onboarding experiences, enhancing product-led growth initiatives.
- Optimized multi-channel marketing budget allocation using predictive modeling and ROI analysis, ensuring maximum impact across digital advertising, email, and CRO campaigns.
- Collaborated with C-suite executives and cross-functional teams (Product, Sales, Marketing) to align growth strategies with company objectives, driving measurable user impact.
Head of Marketing
- Pioneered a product-led growth strategy that increased user activation by 65%, leveraging AI-driven behavioral analytics and cohort segmentation to optimize onboarding and retention.
- Built and led a full-stack development team to integrate machine learning models into the product, enhancing user engagement and delivering a personalized experience.
- Architected a scalable analytics platform using SQL and big data technologies, providing actionable insights that informed product enhancements and marketing optimizations.
- Quadrupled member base and annual revenue through strategic execution of multi-channel marketing campaigns powered by predictive analytics and data-driven insights.
- Established cross-functional collaboration frameworks, ensuring seamless alignment between marketing, product, and engineering teams to achieve company-wide goals.
Product Manager
- Spearheaded growth hacking initiatives that resulted in 2M+ monthly active users for a desktop browser plugin, utilizing AI for user segmentation and targeted marketing campaigns.
- Drove 50,000+ app installs and multiple top 25 App Store rankings through data-driven optimization, A/B testing, and strategic campaign management.
- Implemented real-time analytics dashboards using PostgreSQL and PHP, empowering product and marketing teams with actionable insights for decision-making.
- Developed a viral marketing campaign for new product launches, leveraging social media algorithms to maximize reach and secure 5,000+ pre-launch email signups.
PROFESSIONAL COMPETENCIES
AI & Growth
Leveraged AI technologies to drive business growth, optimizing processes and enhancing decision-making. Boosted operational efficiency and fueled sustainable revenue expansion.
React JavaScript
Expert development of sophisticated component-based interfaces with React.js, custom hooks, and state management for premium interactive experiences.
Marketing Technology
Exacting implementation of Google Ads, luxury-class marketing automation platforms, and enterprise CRM systems for elevated results.
Data & Decisions
Transformed complex data into actionable insights using advanced analytics and visualization techniques. Guided strategic decision-making through data-driven approaches and performance metrics.
SOFTWARE DEVELOPMENT
Day: The Dailyness App
Meticulously crafted and marketed a premium consumer application using React, React Native, and Firebase. Applied sophisticated growth marketing principles and AI-driven user engagement strategies to enhance acquisition and retention metrics.
Demonstrated exceptional entrepreneurial vision and technical precision by delivering a fully functional application with an unwavering focus on user experience and scalability.
Technologies & Methodologies
Bitcoin Borrow Die
A fintech web application that calculates tax-optimized wealth strategies using Bitcoin collateral for debt-based investing instead of asset sales. Features scenario modeling for price trajectories, loan ratios, and tax implications.
Demonstrates sophisticated financial modeling capabilities with precise calculations for complex investment strategies, showcasing both technical proficiency and deep understanding of financial markets.
Technologies & Methodologies
CREDENTIALS
Academic Education
Master of Science
Management and Systems
New York University
- •Recipient of the prestigious Dean's Graduate Fellowship Scholarship, recognizing academic excellence and leadership potential.
Bachelor of Science
Information Resources
University of Wisconsin – Milwaukee
Professional Certifications
Generative AI Leader
May 2025Google Ads Fundamentals
March 2019Certified Associate in Project Management (PMI)
September 2017
PROFESSIONAL SUMMARY
Gregory Schnese is a marketing leader with a decade of experience. He led teams to 10x ARR growth and quadrupled user bases at Fleetio and CoPromote using data-driven strategies and AI-powered personalization. Expert in AI, machine learning, and analytics, he also built Day: The Dailyness App, showcasing his entrepreneurial spirit and passion for continuous learning.
AI Prompt Gallery
Curated prompts for marketing professionals to leverage AI tools effectively
Weekly Marketing Report Prompt
Generate insightful marketing funnel updates for SaaS companies
Use Case:
This prompt is ideal for marketing professionals who need to create regular updates on campaign performance and funnel progression. It helps in identifying trends, gaps, and opportunities for optimization, making it applicable to any SaaS company or similar business tracking marketing funnels.
Paid Media Report Prompt
Analyze and optimize your Google Ads and Paid Media campaigns
Use Case:
Perfect for digital marketers or analysts managing Google Ads and Paid Media campaigns, this prompt focuses on extracting actionable insights from ad performance data. It's broad enough to apply to any paid advertising dataset, helping users improve ROI and campaign outcomes.
Customer Segmentation Analysis Prompt
Create targeted strategies based on customer behavior
Use Case:
Designed for data analysts or marketers, this prompt showcases the ability to leverage customer data for personalized marketing. It highlights skills in data analysis, segmentation, and strategy development, adding depth to your resume by demonstrating advanced analytical thinking.
Replit Data Visualization Dashboard Prompt
Build interactive marketing metrics dashboards
Use Case:
Tailored for web developers or data visualization enthusiasts, this prompt demonstrates proficiency in building interactive, data-driven web applications. It's a strong addition to your resume webpage, showcasing technical skills in coding and visualization that complement your marketing expertise.